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Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)
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MSRP: $21.95
Your Price: $14.93
Savings: $ 7.02 ( 32% )
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Manufacturer: Princeton Architectural Press
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Additional Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs) Information
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The organization of letters on a blank sheet -- or screen -- is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills. Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid).
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What Customers Say About Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs):
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This book talks about the history and elements of type. As a part-time designer I really enjoyed reading this book and learning about some of the creative people behind typefaces.
If you're looking for an instructional guide to typography, check out The Elements of Typographic Style or The Complete Manual of Typography. After revisiting this book, I've upped it to 4 stars, realizing that while it doesn't serve as a typographical reference, it is thought-provoking.This book, while it does contain some practical dos and don'ts, is more useful for: seeing good examples of interesting typography; learning a bit of history about typefaces, layout, and grid; and for learning about how typographical grids and other techniques apply to web design.I agree with some other reviewers that the design and layout of the book at times is overwrought, and distracts from the content. This is most evident in the first chapter, Letters, which I found very difficult to get through. However, the second (Text) and third (Grid) chapters aren't laid out so busily, and are much stronger.I wouldn't recommend this as a first or only book on typography, but is worth reading after more complete, nuts-and-bolts volumes.
The information itself was good, but to be honest it was so badly laid out that it hindered me from reading any further, and had to force myself to read to the 20th page. After reading all the glittering reviews (and realizing that I could probably do with a little more typeface history and design knowledge), I purchased this book from Amazon. To be honest, I found the inside of the book to be laid out in a very ADD manner, with varying multi-colored, different-sized, intersecting sections of what-not COMPETING FOR ATTENTION. As a Master's level Graphic Design student, I am APPALLED at the design or lack thereof of the pages of this book (with the exception of the cover), and even more shocked that this is considered one of the best typeface textbooks there is (and even more so that it was written by a PROFESSOR who is currently teaching in this field). There has to be a MUCH better and reader-friendly textbook on type out there.
Good learning material. I needed it for my class and i like the ease of reading it and the useful amount of knowledge it has. since i am a graphic design major, i found it helpful. Good condition when i bought it as well.
A great book, for the right person. It is a primer, an introduction, but in no way fulfilling of its hype. For someone wanting to know about typography, or someone just getting started in the field of typography or graphic design, this book is for you. It covers a broad spectrum of subjects, all very relevant to today's world of design.However, it is sorely lacking in content for anyone who wants to get serious about design. The Grid section is especially vague and almost uninformative. For worthwhile instruction and something to dwell in, I strongly recommend The Elements of Typographic Style It covers the same subjects as this book, going far more in-depth with practical instruction and advice covering every aspect of typography.
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